Have you heard the news? The Pantone Color of the Year is Classic Blue. Pantone choose this color to instill calm, confidence, and connection as we launch into the unknown of a new decade. What does it mean for us?
Reflect
Classic Blue is described as “a reflective blue tone,” and the start of a new year is the perfect time to reflect on the current state of your marketing, as well as your goals for the next 12 months. Use this Classic Blue notebook to jot down your thoughts, or check out other Classic Blue items on CNN’s list.
Choose Colors
Need some ideas for incorporating Classic Blue in your communications? Pantone created several color palettes for inspiration. The Ponder palette evokes
calmness and tranquility, while the Untraditional palette features a more unexpected combination of colors. Fortunately this year’s color is pretty versatile, and works well with neutral grays, pastels, and most brights.
Look Beyond
The Pantone Color Institute says, “Classic Blue encourages us to look beyond the obvious to expand our thinking.” That’s always sage advice, especially as we begin a new year. If you need some fresh ideas for your marketing in 2020, please get in touch!