Spring is for Cleaning
After watching the Netflix show “Tidying Up with Marie Kondo” we had a strong desire to dig in and declutter aspects of our lives. It’s perfect timing as the seasons change and the ‘spring cleaning’ urge is kicking in as well. So why not apply that mentality to marketing? Let’s consider some ways we can declutter, update, and re-evaluate.
Declutter
- Trim the Fat Is there a project or marketing platform that’s just not working? Is there something that’s taking up time and resources, but hasn’t been effective? Is it time to let it go?
- Branding Materials Do employees have easy access to current branding materials? Streamline online storage and a sharing system for all brand assets and marketing templates. Take the time to toss outdated materials and organize so there’s no confusion.
Update
- Profiles When was the last time your profile information was updated on social media and other platforms?
- Social Media Icons Facebook, Instagram, and other platforms have updated their logos, are outdated icons showing the age of your materials?
- Branding Tools Could they use fresh images, icons, infographics, language, or testimonials?
Re-evaluate
- Goals What marketing goals did you set for the year? Are they on track three months in? What isn’t working, what is distracting, what is holding them up?
- Marketing Strategies Consider current industry trends, significant changes in your company’s markets, and what competitors are doing. How can you better promote your services and products to your customer base?
- Your Audience Take a fresh look at the markets you’re targeting. Which ones are just not connecting? Which new markets could you target?
Marketing is ever evolving and changing. To keep your marketing on track it’s important to evaluate from time to time; as Marie Kondo would say, “The best way to find out what you really need, is to get rid of what you don’t.”