Project:
Integrated Brand System
Client:
Retirement Unlimited, Inc.
Retirement Unlimited needed a cohesive visual identity that could unify multiple communities—each with its own personality—while maintaining a sophisticated, clean, and welcoming brand presence. Over the years, I developed an elevated identity system and a wide range of publications and collateral to support it. The result is a consistent, flexible design approach that brings clarity, warmth, and recognition across the entire organization.
Project:
Brand Exploration
Client:
Ethos Creative
Ethos Creative needed a bold, contemporary identity that would stand out in a crowded field of AV, production, and event-technology companies. I developed a series of strategic brand directions grounded in competitive analysis and the company’s core promise: creating impactful, memorable events through high-quality technical expertise. Each direction explores a distinct visual approach—modern, energetic, and designed to give the brand a strong, recognizable presence across print and digital communications.
Project:
Richmond Weddings Magazine
Client:
Richmond Weddings
Richmond Weddings is a 148-page publication produced for the area’s premiere wedding show. I design the entire magazine, creating a clear, elegant system that highlights real couples, local businesses, and seasonal inspiration. The result is a polished, high-impact publication widely distributed throughout the region.
Project:
Branding
Client:
Ashleigh at Lansdowne
As a new retirement community in a new market, Ashleigh faced the challenges of lacking name awareness and buildings that were still under construction. We helped determine their unique position in the market, and developed the key messages, logo, tagline, digital and print ads, and collateral to promote the community.
Project:
Branding
Client:
M. Turner Landscapes
As a landscape design firm with a passion for classical garden design, M. Turner Landscapes’ brand needed to reflect that aesthetic. The logo, website and collateral feature clean design and beautiful landscape and product photos to convey that.
