Your organization’s brand is much more than its visual identity, but the visuals play a hugerole in extending your brand and supporting your message. Visual content always adds interest, is faster to consume than text, and is more memorable.
With thoughtful planning, you can fill a toolbox with diversified visual assets that will support your marketing objectives and relieve last minute scrambling to “find an image” to enhance your efforts.
Why create a toolbox?
· Visuals strengthen any message
· With the right tools in place, you’re prepared for all opportunities
· You’ll strengthen your brand with consistent messaging
What should you include?
· Photos – including professional photos of your team and products
· Illustrations and icons
· Infographics and gifographics – to visually present data
· Quotes – given a graphic treatment
· Videos and animations
· SlideShare presentations
How will you use the tools?
· Press releases
· Social media – posts, blogs and email campaigns
· Presentations and proposals
Once you have the tools in place, you’re sure to find even more uses for them.